Deepak Subramanian

Talent Branding is reshaping the way high-performing companies communicate their mission, culture, and career opportunities.&nbsp;Talent brand is the highly social, public version of your employer brand that incorporates what talent thinks, feels, and shares about your company as a place to work.Think of talent branding as employer branding 2.0. No longer can the recruitment and marketing functions work in silos. Marketers apply the same rigor to the talent-brand development process as they do to other high-stakes marketing efforts. By doing so, they are helping Recruiters become better storytellers.With Digital transformation happening at a breakneck pace, thanks to COVID, Talent branding is the most important arsenal of every company's hiring strategy. With remote work/work from anywhere catching up big-time, talent attraction has transcended geographical boundaries. This trend is here to stay even after we get past the pandemic crisis. Attracting and Hiring talent is suddenly a very different ball game.&nbsp;In the past, consumers went to stores, and job seekers went to the classifieds or the job boards. But in the digital world, everyone is everything and goes everywhere. We are bombarded by content and channels and swayed by predictive technology, and seemingly unlimited options.Consumers' buying decisions are usually influenced by brands they trust, and brands they believe in.&nbsp;Today's Job Seekers are a sophisticated breed of discretionary consumers of what you're selling — career opportunities. And their opinions of whom to buy from (work for) are shaped by a variety of influences such as peer-to-peer ratings, word-of-mouth, and the desire to make a difference — and not just within a company but to the world itself.Every company regardless of its size has to build a unified branding experience from now on. Talent branding will help you win the war for talent.At We are, we are committed to helping employers power up their hiring process by showcasing their talent brand to prospective job seekers. To know more about how we can help you win the war for talent, write to us at growth@yourtribe.ioMore power to you and happy hiring!

Elevate your hiring strategy with talent branding. Attract top talent by showcasing your company's mission, culture, and opportunities. Contact us now!

Talent Branding - Winning the War for Talent | YourTribe

Talent Branding is reshaping the way high-performing companies communicate their mission, culture, and career opportunities. 