Job Description

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.

Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.

Roles and Responsibilities

Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
Bring design/layout changes to life with the designer and developer, optimizing user flows.
Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.