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  • Faciliologo


    PPC Specialist

    5-8 Years Exp



    Full Time

    Job Description

    We are looking for a skilled and dynamic PPC Specialist to manage our organization's paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing, and optimizing our PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research, and audience targeting.

    Roles and Responsibilities

      • Drive Facilio’s demand generation strategies through paid digital marketing channels
      • Build, manage and scale multiple paid acquisition channels like Google Ads, Bing Ads and LinkedIn Ads to achieve pipeline objectives
      • Develop campaign strategies, design experiments and drive execution of campaigns through to completion
      • Monitor and analyze full funnel marketing metrics to make data-driven decisions and identify opportunities to optimize different channels
      • Increase efficiency of paid acquisition channels by continuously optimizing Cost Per Lead (CPL) and Cost Per Opportunity (CPO) metrics
      • Work closely with the SDR team to maintain quality of leads generated via a consistent Lead to Opportunity conversion rate
      • Collaborate with Product Marketing, Sales and other teams to continuously calibrate product positioning and messaging
      • Work with external agencies whenever required to develop and execute paid campaigns

    Desired Candidate Profile

      • About 4-6 years of experience working on SEM and paid acquisition channels in a fast-paced environment
      • Some experience working in the B2B SaaS segment would be good to have, but not limiting
      • Some experience working in an agency environment would be good to have, but not limiting
      • An analytical mindset to understand data, quickly identify opportunities, and optimize on the go

    PPC Specialist

    location Chennai

    onsite Hybrid

    exp 5-8 Years Exp

    vector_icon Full Time

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