Job Description

We are looking for a skilled and dynamic PPC Specialist to manage our organization's paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing, and optimizing our PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research, and audience targeting.

Roles and Responsibilities

Drive Facilio’s demand generation strategies through paid digital marketing channels
Build, manage and scale multiple paid acquisition channels like Google Ads, Bing Ads and LinkedIn Ads to achieve pipeline objectives
Develop campaign strategies, design experiments and drive execution of campaigns through to completion
Monitor and analyze full funnel marketing metrics to make data-driven decisions and identify opportunities to optimize different channels
Increase efficiency of paid acquisition channels by continuously optimizing Cost Per Lead (CPL) and Cost Per Opportunity (CPO) metrics
Work closely with the SDR team to maintain quality of leads generated via a consistent Lead to Opportunity conversion rate
Collaborate with Product Marketing, Sales and other teams to continuously calibrate product positioning and messaging
Work with external agencies whenever required to develop and execute paid campaigns

Desired Candidate Profile

About 4-6 years of experience working on SEM and paid acquisition channels in a fast-paced environment
Some experience working in the B2B SaaS segment would be good to have, but not limiting
Some experience working in an agency environment would be good to have, but not limiting
An analytical mindset to understand data, quickly identify opportunities, and optimize on the go

PPC Specialist

Job Description

Roles and Responsibilities

Desired Candidate Profile

PPC Specialist

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