Why This Matters
Founded in 2021 by Prashant Shah and Rajesh Badiye, Definedge operates a 14+ product wealth-tech ecosystem spanning trading, investing, research and learning. The fresh capital will support low-latency execution, scale flagship products Zone and Opstra, expand Algostra into a no-code retail algo-trading platform and develop Momentify into a broader wealth-creation platform.
What’s the Bigger Picture?
India’s wealth-tech market is moving beyond basic brokerage toward analytics, systematic investing, algorithmic tools and personalised wealth management. As more retail investors adopt technology-driven strategies, platforms are increasingly competing on the depth of tools and investment infrastructure they can offer—not just transaction execution.
Key Takeaways
The ₹22 crore round takes Definedge’s total funding to ₹30 crore, with existing backers Nitin Agarwal and D. Prasad joined by Anant Jain and Sachin Kasera. Definedge says Momentify has crossed ₹1,000 crore in AUM and is targeting ₹5,000 crore over the next 24 months, while its user base has grown 125% in 14 months.
