Why This Matters
Founded in 2024 by Kshitij Puri and Gaurav Asthana, Factrika connects manufacturers with skilled and verified factory workers, claiming deployment within two hours and a 90%+ show-up rate. Its platform handles digital shift acceptance, attendance, payments and worker records, with 10,000+ registered workers across 20+ skill categories.
What’s the Bigger Picture?
India’s manufacturing expansion is creating a parallel need for more organised frontline workforce infrastructure. Digital platforms are increasingly replacing fragmented contractor-led hiring with worker verification, skill-based matching and workforce management, potentially making industrial staffing more responsive and measurable.
Key Takeaways
The ₹8.9 crore round was led by Info Edge, with Factrika planning to expand beyond Bhiwadi, Manesar, Bawal, Noida and Bahadurgarh into additional industrial clusters. The startup says deployment hours are growing 50–70% month-on-month and estimates the addressable manufacturing workforce opportunity at $23 billion.
