Why This Matters
Founded in 2025 by Disha Bhattacharya and Prashanth Bhushan, Protein Pantry is building a clean-label, ready-to-cook protein category beyond traditional supplements and snacks. Its products use kitchen-shelf ingredients, avoid refined flour, preservatives and palm oil, and are manufactured in-house.
What’s the Bigger Picture?
India’s protein market is expanding beyond powders and nutrition bars into everyday convenience foods, as consumers look for easier ways to add protein to regular meals. Frozen formats and quick-commerce distribution can help brands make functional food more accessible while solving for convenience and shelf life.
Key Takeaways
The ₹9 crore round was led by Sharrp Ventures, with participation from Peercheque, Consumer Collective by Atrium, Indian Silicon Valley Capital and several angel investors. Protein Pantry will use the capital to build and scale its manufacturing unit, strengthen R&D and supply chain, and expand from its current markets into Pune, Kolkata, Lucknow, Chandigarh, Ludhiana and Chennai.
